Infiniti Jumps Into Performance Segment With S-Badged Models
The performance line may not have come to fruition, but isn’t about to throw in the towel on performance models just yet. On the contrary, the Japanese automaker is indeed pushing forward with a range of performance models, but instead of using the name of the famous section inside the Spa Francorchamps race track, it’s settling on a far simpler nomenclature by using an “S” badge on all of its performance models.
The automaker has already used the performance badge on the with the 400-horsepower Q60 S and the fighting Soon enough, the S badge will make its way into other models, most notably the a model the company is counting on to take the fight to some of the segment’s established performance
Infiniti’s approach isn’t just about slapping an “S” emblem on its performance models. There’s a method to creating the lineup that ties into a plan of also creating some differentiation between the S-badged models. Infiniti president Roland Krueger made the distinction to Auto Express, describing it by attributing certain characteristics to a specific color. For instance, silver S-badged models are geared towards visual and performance modifications. On the other hand, blue S-badged models will feature the company’s direct response with red models making up the rest of the lineup.
Using color to denote a specific S-badged variant sounds a little quirky, but it’s also a subtle indicator that the company believes is an ideal first step towards creating a full-fledged performance lineup. Krueger didn’t say if this is going to lead to a separate performance division akin to s and s division, opting only to say that the company is going to take it one step a time.
Continue reading for the full story.
Infiniti Jumps Into Performance Segment With S-Badged Models
The performance line may not have come to fruition, but isn’t about to throw in the towel on performance models just yet. On the contrary, the Japanese automaker is indeed pushing forward with a range of performance models, but instead of using the name of the famous section inside the Spa Francorchamps race track, it’s settling on a far simpler nomenclature by using an “S” badge on all of its performance models.
The automaker has already used the performance badge on the with the 400-horsepower Q60 S and the fighting Soon enough, the S badge will make its way into other models, most notably the a model the company is counting on to take the fight to some of the segment’s established performance
Infiniti’s approach isn’t just about slapping an “S” emblem on its performance models. There’s a method to creating the lineup that ties into a plan of also creating some differentiation between the S-badged models. Infiniti president Roland Krueger made the distinction to Auto Express, describing it by attributing certain characteristics to a specific color. For instance, silver S-badged models are geared towards visual and performance modifications. On the other hand, blue S-badged models will feature the company’s direct response with red models making up the rest of the lineup.
Using color to denote a specific S-badged variant sounds a little quirky, but it’s also a subtle indicator that the company believes is an ideal first step towards creating a full-fledged performance lineup. Krueger didn’t say if this is going to lead to a separate performance division akin to s and s division, opting only to say that the company is going to take it one step a time.
Continue reading for the full story.
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Infiniti Jumps Into Performance Segment With S-Badged Models
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