ON THE RECORD: Stefan Pierer
KTM’s CEO is methodically painting the motorcycle world orange.
ON THE RECORD: Hubert Trunkenpolz
Unplugged: KTM’s Chief Sales Officer/Director speaks candidly about the company’s business.
Of note, this was accomplished with motorcycles only, no scooters. Combined, the KTM Group sold 180,801 bikes displacing between 125 and 1290cc, for 1.02 billion euro ($1.1 billion) of gross sales.
KTM is now one of the most profitable groups in the industry; compared to 2014, sales numbers have increased by 14 percent, but the corresponding turnover increased by 18 percent. The 2015 EBIT (earnings before interest and taxes) income reached 95 million euro ($100 million), for a 26-percent increase over 2014.
These results are the logical consequence of the very sharp, longsighted, and aggressive policies that KTM Group actuated starting in 1992 (after recovering from the bankruptcy they applied for in 1991). From the birth of the first Duke rally-inspired enduro model in 1994, KTM never missed a beat and kept investing and expanding, acquiring WP Suspension and giving life to a new generation of state-of-the-art four-stroke singles and twins.
The continuous investments in the Mattighofen and Munderfing factories and headquarters, further improved the quality and image of the “Made in Austria,” brand. The addition of a modern factory in India, further expanded its production potential with 125 to 390cc Duke singles and the related models being built there.
KTM redefined the meaning of high-performance singles with units that exceed 100 horsepower per liter. The quality and performance potential of KTM’s models must be regarded as one of the pillars of KTM’s success. Especially when combined with the business policies instituted by CEO Stefan Pierer.
Big investments that create big returns in quality, refinement, performance, and therefore sales remain the basic keys to success in motorcycling.