Audi Successfully Negotiates With FCA Over Q2 And Q4 Names

Audi Successfully Negotiates With FCA Over Q2 And Q4 Names

Audi’s alphanumeric “Q#” nomenclature is finally complete after the company announced that it had successfully negotiated with Fiat Chrysler over the rights to the Q2 and Q4 names. Audi CEO Rupert Stadler made the announcement, saying that the two sides have reached an agreement that allowed Audi to take ownership of the two names.

Stadler didn’t dive into the specifics of the transaction, but he did hint that Audi had to give up some of its trademarks to FCA in exchange. In the purest sense, it was a trade that both sides agreed on, ending years of Audi’s relentless pursuit in completing its alphanumeric “Q#” lineup.

With the Q2 and Q4 names now in its possession, the German automaker is expected to waste little time putting the two names to use. The Q2, in particular, will be used on a sub-compact crossover that’s being tipped to make its debut at the 2016 Geneva Motor Show in March. The model will be available in the same choice of engines as the A1 and will use Volkswagen’s MQB platform.

Meanwhile, the Q4 will likely be used on a coupe-like variant of the next-generation Audi Q3. Once it’s released, it would be slotted right smack in the middle of a segment that’s currently inhabited by its two biggest rivals, the BMW X4 and the Mercedes GLE-Class.

As for FCA, there’s no word on what it received from Audi as compensation for letting go of the Q2 and Q4. Back when it those two names were owned by FCA, Q2 was used as the name of its limited slip differential technology while Q4 was the designation for the all-wheel drive variants of the Maserati Ghibli and Quattroporte.

According to Stadler, no amount of the money was part of the deal so it points to the possibility that this trade could’ve been a simple trademark-for-trademark transaction.

Continue after the jump to read the full story.

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